Hi Beanbuffs,
We are 58 members strong. Help me reach out to more coffee lovers.
The ShaCoCo Reboot has survived more than a month. I set up the online store on Instamojo. I sent five newsletters. I sold about 50 packets of coffee to the coffee lovers.
It’s a good start. I have tasted the blood. Thanks a lot for encouraging me, indulging me and sharing your feedback. Please keep them coming. I will keep moving onward and forward.
Update; Shacoco WIP
I shipped the first batch of limited release Ratnagiri. I coaxed my roasting partner to roast a batch for coffee lovers. We roasted 2.5kgs. We were chasing sweetness and finish. Ratnagiri is famous for low acidity, balanced body and fruity notes.
Ratnagiri is a darling of coffee lovers and roasters. It is taking the coffee world by storm. Mr. Ashok Patre, the owner of Ratnagiri Estate has constantly produced world class naturals. Sight Glass from USA was in awe of it.
The first feedback is in. A beanbuff found the beans broken and its heaviness strange. I should have focussed more on sorting and cupping. My bad. There is no better way to control quality than to grade, roast and sort your own beans.
Some notable Indian roasters selling Ratnagiri:
What makes specialty coffee expensive
Specialty coffee beans are expensive than the regular instant coffees. Different people in the supply chain charge for adding the value. Instant coffees are catching up with the speciality coffee in taste and prices.
A 250gms packet of coffee beans may cost fifteen sterling pounds in a cafe in UK. The supply chain from cafe to the farm consists of roasters, importers and green coffee buyers, transporters, middlemen and growers. Both specialty coffee and mass coffee use the same supply chain.
As per Investopedia: The retail store..takes about $4. The roaster that “cooks” the coffee when it arrives in the U.S. takes in about $2. Transporting the roasted beans costs about $1.50. Meanwhile, in the roasting process about 15–20% of the coffee’s weight is lost, as the moisture is removed from the green beans. Starbucks or Peet’s, which use a dark roast, will lose 20–22%, while a bulk user such as Kraft Foods Group (KRFT) will lose less, about 15%. But that adds about $2.50 to the price. Another $1 goes into getting the coffee from a possibly remote farm to the point where it’s exported, and one can add to that the $4 per pound for the raw beans. A major chain such as Starbucks might pay about $2–3 per pound on average, Cox said.
Girls rule
Laura Angelia is a super barista. She manages a speciality coffee in Melbourne. In this video her barista friend Meg joins her in the shift.
They work together like fighter pilots to ship out all the orders in time. In the beginning Laura pulled the shots, while Meg steamed the milk, then Laura poured the milk for lattes and cappuccinos.
They are always on the move, and compliment each other in different rush cycles. Did you notice Meg shifted to pulling shots and making tea, while Laura was busy attending customers.
Don’t miss them preparing BBC for a kid. It starts around 11th minute.
Old wine, new bottle coffee
Cometeer coffee aims to disrupt the specialty coffee. It brews coffee and then freezes it. Customers receive the frozen capsules on dry ice to maintain the freezing temperature.
As per Daily Coffee News: Cometeer is keeping its patented extract production method under wraps, though it has stated that it waits for peak flavor development from each fresh-roasted coffee, which the company finds is typically around four to seven days off roast. Immediately after brewing, the extract is dropped to -321°F through a liquid nitrogen bath.
The existing capsule machines can extract the coffee. One can also take out the frozen coffee from the capsule and add hot water. Cometeer’s CEO claims that they brew the coffee at its peak, which is 7–8 days.
A coffee expert friend commented that this is like solving a non-existent problem. I agree. Imagine moving around with a pack of dry ice to keep the coffee capsules freezing at -196 degrees.
Worth your time: Watch your Nescafe getting made Link